6: Angie Correa, ex-corporate sales executive at NBC, Yahoo, and Maxim Magazine who launched a successful career and business growth coaching service

paris_vega: welcome to the first customers podcast today we have andrew korea a former corporate executive who worked at n b c yah who make the magazine and then left the corporate world to start her own successful career coaching business and g welcome to the show angie_correa: thank you thank you so much for having me really appreciate it paris_vega: glad to have you here let's start off with a little bit about your back story of where you from angie_correa: so i am originally from new york city so i grew up i was born and raised in the bronx and lived there all of my life until about ten years ago when i moved to sanamonacalifornia paris_vega: awesome angie_correa: yeah paris_vega: in the bronx angie_correa: uh paris_vega: did you have angie_correa: uh paris_vega: any side hustles as a kid like selling lemonade or do the door type angie_correa: oh yeah paris_vega: m angie_correa: oh my gosh so paris_vega: oh angie_correa: baby sat dog walked i checked in on my neighbor's kids you know i worked at a i started work i tell people time i'm like i sort of working when i was like thirteen years old i worked at the the paris_vega: oh angie_correa: but is it the like the recent the rec center you know like paris_vega: yeah angie_correa: the little like paris_vega: okay angie_correa: local whatever you know worked at the front desk paris_vega: m angie_correa: i even worked in a convent in my high school um paris_vega: convent angie_correa: calling the nuns i worked at the convent paris_vega: oh angie_correa: and made money doing that and i had to and their bell paris_vega: oh angie_correa: system paris_vega: i don't even know what that means what do you mean angie_correa: yeah paris_vega: you had to call the nuns about what angie_correa: yes but like if they got calls or they had messages so i would i would be there to like i was basically like their assistant paris_vega: okay angie_correa: but they didn't i wasn't paris_vega: okay angie_correa: alling them and like hey this paris_vega: ah angie_correa: is an old school convent and so they had a bell system so each nun had their own bell and i had to like learn the combination like ding ding ding ding they would paris_vega: i angie_correa: come paris_vega: got you angie_correa: whatever it was either visit with somebody or take a call paris_vega: okay and angie_correa: yeah paris_vega: so what was your very first job angie_correa: um i would probably have to say like the reck center like you paris_vega: okay angie_correa: know being like in camp you know it was like an after school camp type of thing i was paris_vega: yeah angie_correa: in it and then after i got kind of i was in it but i was also like i want to do more and so that's right before high school and then high school was when i yeah switched over the paris_vega: okay angie_correa: other yeah paris_vega: so in those that's more service based angie_correa: yeah paris_vega: or like angie_correa: always paris_vega: a angie_correa: service paris_vega: type job you're not having to angie_correa: yep paris_vega: necessarily do sales in those positions um so let's scoot forward a little bit too what was your first business that you started our angie_correa: oh my paris_vega: first experience getting that sales exposure angie_correa: um i mean my sales exposure came from corporate so i mean well actually even before corporate so my first sale sales was working in retail i worked at paris_vega: okay angie_correa: a paris_vega: oh angie_correa: namin market store when i was in college i worked at nutrosystem when it was a free standing like store front and so i was selling weight loss programs i was selling expensive clothes hand bags and all that stuff when i was in college and so i learned and i always say to this day that the experience that i learned in those two different jobs to help pay my way through school was what got me to six figures before i was even twenty one paris_vega: wow angie_correa: and because it was all about being paris_vega: ah angie_correa: warm and fuzzy it was all about building the relationship it was all about making people feel comfortable to be to be able to hand over their credit card right and so it wasn't paris_vega: wow angie_correa: ever just about money was real paris_vega: yeah angie_correa: just about the service i provided and how i made people feel and that's through my entire career i believe that that's directly correlated to how many commas you have in your bank account paris_vega: okay revisit that part again could you angie_correa: yeah paris_vega: tease that out what's that what's angie_correa: yeah paris_vega: that key there that secret angie_correa: yeah so it's the it's it's where you know i think a lot of people go into let's say and i love the example of like the retail store experience right an environment is that you know we got to get that customer so that they can spend their money on like the most expensive thing so i could get that commission whereas i wouldn't focus so much on just like the one thing that they were looking for i would build out an entire war o for somebody but it was because paris_vega: well angie_correa: i was creating and developing a relationship to have them come back come back come back back each and every time paris_vega: okay angie_correa: so now it's not just like oh let me grab this quick customer paris_vega: oh angie_correa: at a sale but let me develop this relationship so that they remember me so that they feel warm and fuzzy when they see me and that then they're like you know what i don't want to work with anybody else and it's paris_vega: gotcha angie_correa: and that's the part where it's like nowadays you don't see that as much you don't like when you go shopping i mean think about it when you go into any store now it's like what can i help you wha are you looking for you know and paris_vega: yeah angie_correa: then if you're you're not looking for the paris_vega: yeah angie_correa: most expensive in the kind i walk away from you if they look at you and they don't think oh she's got any money you know like what it happened to me once when i was you know in my thirties and i went to another store to buy a whole bunch of louis vatan it was like i it was in my paris_vega: yeah angie_correa: corporate job at that point and i wanted the luggage and the passport wallet in all this up but i went in and sweats i always looked like a kid and this this woman didn't want to sell me anything she didn't think i could have ford it and it was really like a fun experience because for me i was like well you're not getting my business because i don't feel good with you and so when you paris_vega: hm angie_correa: use it on both sides it's like oh i get make people feel comfortable and paris_vega: yeah angie_correa: not judge them paris_vega: got a angie_correa: right paris_vega: right all about angie_correa: cause paris_vega: building a angie_correa: ultimately paris_vega: relationship making them feel angie_correa: yeah paris_vega: good yeah angie_correa: i mean i think ultimately we're buying and selling all day every day that that's just it so there's never like i feel like now that you and there's a book called seller be sold so that's a great book for anybody to read going into to actual paris_vega: m angie_correa: sales but when you think about it from the perspective of you know you're getting married or you're having kids or you're dating or you're going on vacation with your friends it's like whose idea is going to be sold into the group right whose idea i'm going to buy into that i'm going to want to do right like we are constantly in that kind of a conversation and i'll either a take the lead or be follow based on the depth and breadth of the relationship that i have with that person that's trying paris_vega: oh angie_correa: to get their point across paris_vega: golden angie_correa: ah paris_vega: yeah that's so true angie_correa: oh yeah yeah paris_vega: the angie_correa: right paris_vega: human side of tails it's not just about the a b c necessarily to always be closing angie_correa: no paris_vega: more like always angie_correa: yeah paris_vega: be building relationship angie_correa: yeah yeah i mean it's funny because i remember getting laid off from a company once and paris_vega: oh angie_correa: the co and it was just it wasn't even really a lay off it was basically like a start up company and i had been consulting for them and i was working internally and and i remember the guy was like oh you need to you can you got to eat what you kill around here and i was like i just brought in like ten million dollars what are you talking about right but it was paris_vega: yeah angie_correa: through the relationships paris_vega: yeah angie_correa: that i had that i was basically handing over to his team and other departments and i was paris_vega: m angie_correa: leazoning those relationships i was the catalyst to even having them bring that in because wasn't under my name say right then he didn't value that the fact that the relationships were there and opened because i had already had them some makes sense paris_vega: so you had brought in millions of dollars worth angie_correa: yeah paris_vega: of business but angie_correa: yes paris_vega: was it not through you as a sales person closing the sale angie_correa: hi right so this paris_vega: o angie_correa: is now i took you on a big journey i took you on a big paris_vega: yeah angie_correa: leap to l end paris_vega: yah angie_correa: of me being in corporate because paris_vega: h angie_correa: what the other piece of like all of that stuff that i learned in retail and working in your system and working in all these different types of places was that the depth and breadth of the relationship that i had had value right and so paris_vega: my angie_correa: i was brought in to basically open up a category of dollars that this particular company didn't already have and so the way i went into it was this is me being the liaison right like i'm going to i'm gonna make the introductions i'm going to support paris_vega: okay angie_correa: the pitch i'm going to do all of that stuff but i don't carry the actual number and paris_vega: chim angie_correa: so on paper it paris_vega: right angie_correa: looked like i wasn't producing but because everything was going under you know different categories so you know when i talked about categories i mean like the automotive industry or consumer package goods like you know finance like all those different categories where i had you know relationships but for me i was like dude like you're missing whole point like the eat what you kill paradym is so old like paris_vega: yeah angie_correa: you know i think anyway i mean i know a lot of people will completely disagree with me and that's fine but i also know that paris_vega: m angie_correa: like you know remember working at one of the companies that i worked at an embossed you know v p of sales was like you you know you don't work us as long everybody else right like my days weren't as long as everybody else i'm like but if you look at my deal size i don't need to work as long because i'm doubling what anybody else is doing more paris_vega: because angie_correa: efficiently paris_vega: you wears building up the relationships and expertise angie_correa: right paris_vega: and everything so it doesn't take angie_correa: right paris_vega: as much labor angie_correa: for their twenty five thousand dollar sale for every twenty five thousand dollar sale that another person had i was having million two million dollar sales paris_vega: wow angie_correa: so i'm like i don't need to stay paris_vega: i angie_correa: late and act like i'm working hard when paris_vega: yeah angie_correa: my deal sizes are triple everybody else is paris_vega: yeah is that part of why you are kind of either got sour on corporate life or just decided to leave corporate life eventually angie_correa: i think for me you know i think for me it wasn't paris_vega: a angie_correa: so much sour as much as it was freedom right paris_vega: yeah angie_correa: i'm like i think the day that i realized that you know the people that i was working you know and this is across the board some of the people that i was working for were like they were paris_vega: yeah angie_correa: going out golfing or they were going on these elaborate vacations and i was still working you know i'm still and hard you know and i'm like oh wait a second if i'm not the c o then my my salary is always going to get capped so even as a top sales person in a marketing media industry at the height of media and scaling to the seven figure mark still was a cap for me a post a being my own co and having my own company and then scaling paris_vega: yeah angie_correa: four different products to over seven figures each you know what i mean paris_vega: right angie_correa: so it's that that was part of it and then yeah i just got it's like the time clock like punching the clock was just like i got you know that whole like your value is a seated with the hours that you work for me and then you can't do anything else on the side i think it's crazy because people that's where people get sour so i do a workshop called prosper work lanted and it's a specifically for people who have lost paris_vega: ye angie_correa: their you know their modo for what they're doing have lost their like excitement for the product of the company or the industry that they're in and paris_vega: oh angie_correa: i want to revive what were you know where they're at by introducing the fact that they can go and create something on the side that they do on evenings and weekends and it doesn't have to be a full blown huge company it could be anything i mean i've had clients that you know are presidents vice presidents of advertising agencies that also do party planning on the weekends for their friends and family and make five hundred paris_vega: m angie_correa: bucks or something like that that though is open of the creative juices that also is creating a secondary income that could lead to whatever you wanted to lead to depending on like what's your actual end goal do you want more time freedom or do you think that this salary is what's actually going to give you the freedom that you're looking for because the salary will never do that paris_vega: oh angie_correa: sorry paris_vega: right angie_correa: you paris_vega: and angie_correa: know paris_vega: so they're doing these side projects just pure passion projects they're more interested angie_correa: yeah paris_vega: in them even though they might seem like a lower level task or job angie_correa: no paris_vega: it's just pure joy angie_correa: exactly exactly and i think that's the other thing too i think that people will categorize like i know for a long time i was defined by the companies that i worked for i have a really impressive resume when you look at it from that perspective sure i worked at top fortune fifty companies but that's not who i am paris_vega: m angie_correa: it was kind of like sucking the juice out of you right you're just like constantly in that grind and so it's like if you took that same energy and used that for yourself to create the relationship to take the business is to the next level then what could you actually achieve doing it that way and it's not for everybody paris_vega: right angie_correa: absolutely not for everybody because it's not easy it's it's hard work you know but at the same time it's like i can wake up in the morning you know at five and then take a nap at ten and then get up again at one paris_vega: ye angie_correa: things are important paris_vega: right angie_correa: to me at this point of my life paris_vega: yeah at time freedom the autonomy angie_correa: yeah yeah yeah you know and paris_vega: okay angie_correa: the thing is i think so yeah i mean the other part it's like now i go back i still consult and work with a lot of corporate entities um and you omitted to senior level people and it's like what i made it an annual salary like on the bay side not even base plus commission is now a consulting fee or like a project you know so it's like because i can do that stuff with my eyes closed paris_vega: wow angie_correa: so why would i cat myself that salary i can just do it for a project paris_vega: so you're sayin you'd make the same just for one project that you could make angie_correa: right paris_vega: that angie_correa: right paris_vega: whole salary or you angie_correa: some people will make for a whole year on paris_vega: right angie_correa: like a base paris_vega: wow angie_correa: story without mission you know what i mean so paris_vega: if you're the owner you can make all the money if you don't have any other costs if it's a consulting angie_correa: why paris_vega: where you're literally giving your expertise there's not many angie_correa: right paris_vega: operating costs for that angie_correa: right right exactly i think paris_vega: it's angie_correa: there's paris_vega: beautiful angie_correa: high value in and really sitting down with yourself and being like what do i do really really well paris_vega: right angie_correa: you know and it's like monetize it you know uh paris_vega: yeah yeah angie_correa: uh paris_vega: seems like angie_correa: yeah paris_vega: the best way to earn money is just from your mind because it's just you angie_correa: yeah paris_vega: sharing your angie_correa: yeah paris_vega: expertise your wisdom that you built up angie_correa: yeah i mean your mind but also combine combined with like what's that skill because you know there's there's a woman out there always forget her name but i think i always forget her name but anyway she i believe was working in publishing on like project management but her biggest skill was that she actually loved doing excel spread sheets paris_vega: m angie_correa: loved it paris_vega: m angie_correa: so she's not know she paris_vega: yes angie_correa: made that during the pandemic into a multi eight figure business paris_vega: wow angie_correa: teaching people about excel showing people doing short cuts like doing all this stuff so i'm like anything can be monetized there was paris_vega: right angie_correa: another example that i heard the other day that i was like dan you know it's a part of it is yes you're like if you want to educate and teach and be in that sphere but it's also like what are you doing that people don't want to do like i'll hire a chef all day every i'll hire somebody to clean my house like i'll hire people that doing the things that i don't like doing paris_vega: yeah angie_correa: right and find the person paris_vega: yeah angie_correa: that's an expert that loves it right closet organizers it seems like that's not paris_vega: oh angie_correa: a big deal but it is and people charge a lot of money for that and i will paris_vega: wow angie_correa: do it all the time because i hate it paris_vega: yeah angie_correa: like i'm like like paris_vega: yeah angie_correa: whatever i don't you know it doesn't even like phase me because i prefer somebody else that loves to do that to come in paris_vega: right angie_correa: here and do it for me yeah paris_vega: so if you out source all the things that you don't have a passion for you're not focused on or doesn't angie_correa: yes paris_vega: bring in money then that means you have angie_correa: yeah paris_vega: more of your time to angie_correa: yeah paris_vega: do the thing that's most important angie_correa: right and to make more money paris_vega: right all right so you left the corporate world at some point angie_correa: m paris_vega: you had a angie_correa: hm paris_vega: moment briefly angie_correa: hm paris_vega: talk about that decision point to start your angie_correa: yeah paris_vega: own thing and your life angie_correa: yes paris_vega: in that way angie_correa: so the last company that i worked for close their office they after they moved me out here they closed the office about a year and a half after it was a whole big thing they were like do you want to move to mexico and i was running so i moved from new york to california to run the whole west coast brazil and mexico and so i was traveling between l a new york brazil and mexico and um and then a year in two they said we're going to we're going to divide the business it's coming out of the california office back to miami and to mexico they would like do you want to move to either one of those places i like neither one of those cis was exciting for me um and so i took they closed the office i took and paris_vega: my angie_correa: i think two or three weeks i went to cabo hung out paris_vega: at angie_correa: came back made paris_vega: yeah angie_correa: six phone calls seven phone calls and enrolled my first paris_vega: oh angie_correa: seven clients to a master mine and i basically just called old clients old friends from the industry that i was in for twenty five years and said hey listen you've been watching my journey i moved from new york to la and there's a whole story behind the move also because i claimed it right i had just gone through a divorce you know all the stuff i didn't paris_vega: m angie_correa: have um kids or anything and so i was just like like somebody asked me five months before i moved somebody asked me what's your big dream i said i want to move to the west coast i want to live by a beach i want at palm trees every day i don't want to paris_vega: oh angie_correa: walk out and be on the beach like i want to just like paris_vega: yeah angie_correa: like and that literally i'm going to walk out later well paris_vega: yeah angie_correa: it's been raining import so i'm not like money but you know i'm right here and paris_vega: yeah angie_correa: so that journey and this is at the very like i find i feel like the onset of social the way we see it social today but people were following what i was doing and because of the my age and all that stuff i mean i moved to california in my forties i'm now in my i'm about to be fifty three in february and so i went i led with my own personal story my own personal journey and i said hey if you're burnt out you feel like there's other things that you could be doing i know i can coach you through that and so do you want to join my master mind had ten paris_vega: wow angie_correa: women in my first mind and that was it that was paris_vega: wow angie_correa: that was like a couple of weeks after i left that and then that's how paris_vega: yes angie_correa: it started like i didn't even think paris_vega: oh angie_correa: about it paris_vega: okay so if you can even remember because i know you're probably just killing it angie_correa: yeah paris_vega: doing sales like you do but do you remember angie_correa: yeah paris_vega: the very first one and of zooming angie_correa: yeah paris_vega: if you can angie_correa: yeah paris_vega: about angie_correa: i mean paris_vega: like the feelings angie_correa: very first paris_vega: of that angie_correa: person paris_vega: process angie_correa: yeah i mean i had always hired coaches i always had a coach like i had a coach for my paris_vega: okay angie_correa: relation i had a coach for my fitness and health and wellness i had a coach for my business and my career so i've always had coaches and people were always telling me you would be a great coach i was like okay and i just believed it and so when i made the first phone call it's so funny because i'm still connected with this very first woman and i just said this is what it's a b and we're going to do it for six months it's going to be this much and i really want to support you in your journey and help you do all the things that you want to do because i've already done it so so just to kind paris_vega: yeah angie_correa: of give you an idea also is that up and up to that point there had over the like i guess over probably the three to five years prior to that um i had paris_vega: oh angie_correa: taken a sabatical i had left i paid myself my salary put my set paid myself my salary and to the exact same number as a travel budget paris_vega: okay angie_correa: travel the world so i took a year off to paris_vega: awesome angie_correa: travel the world okay paris_vega: yeah angie_correa: so i created my own exit strategy and exit plan so that i could take that time off so it was like again per paris_vega: this angie_correa: in my paris_vega: was angie_correa: career paris_vega: ending okay so that's ending the corporate life taking angie_correa: no paris_vega: a gap year angie_correa: no paris_vega: oh angie_correa: not at all this is like even before that because i knew i needed a break so this leads into paris_vega: got angie_correa: the end paris_vega: ya angie_correa: because i think paris_vega: okay angie_correa: for me where prosper were planted come from now is from the fact that i actually took a break from my corporate life but taking that paris_vega: okay angie_correa: break was because i was earning income hand over fist was a lot easier because my commission checks were you know six figures and so and i talk a lot about that kind of stuff too because it does make a difference to how you plan an exit right or how you plan a gap here and so we get to be really specific about like we don't want to put anybody in you know compromising ation financially we want to say you can do this and we can plan it for you so i had already done those things so they watched me as i you know paris_vega: okay angie_correa: was spending paris_vega: oh angie_correa: a month in india i did my pre lo and came paris_vega: yeah angie_correa: back and paris_vega: yeah angie_correa: like paris_vega: all right angie_correa: i paris_vega: pause angie_correa: never yeah paris_vega: yeah angie_correa: yeah paris_vega: so i paused real quick because on my end the video cut out right when you said uh like you're taking a gap here and then i'd ask you the question and you started to explain deeper so back up like fifteen angie_correa: yeah paris_vega: seconds angie_correa: i'm probably yeah paris_vega: and then i added a marker so i can kind of edit it together a little it angie_correa: okay paris_vega: just back angie_correa: okay paris_vega: up a angie_correa: perfect paris_vega: little bit on this last part of the story and then well we'll just keep going angie_correa: yeah okay perfect i'm probably moving around too much i get really excited paris_vega: yeah angie_correa: because some of the stuff i don't even talk about hardly ever and then i comes up and i'm like oh i can't believe i did that so okay so paris_vega: yeah angie_correa: my gap here was so the reason why i was able to call some lot of these women and say hey i want support you in your process was because like let's say five years prior or a little bit more even i had made a created an exit strategy to take a gap year so that i could travel the world and so i took you know the income that i had the commissions to base salary i paid myself my salary i gave myself a travel budget was a huge travel paris_vega: yeah angie_correa: budget because i was like not at that point i wasn't in my twenties and wanted to stay in hostiles i wanted to stay fistartelsanreally paris_vega: yeah angie_correa: great house paris_vega: yeah angie_correa: it was a paris_vega: of angie_correa: different paris_vega: course angie_correa: experience but i you know so they so it became really again it became really easy for me to make those phone calls when i then started my coaching practice because these people these women already knew what i had done paris_vega: yeah angie_correa: and so that in that perspective i was teaching them something that i had already done and experienced that was separate of my actual coach my actual career it was separate because paris_vega: okay angie_correa: i paris_vega: yeah angie_correa: wasn't at that point i wasn't necessarily career coaching them as much as dream coaching them right or manifestation coaching them when that wasn't real a word that i was using back paris_vega: hm angie_correa: then back then it was just like let's go live your biggest best life paris_vega: okay angie_correa: right paris_vega: and so you angie_correa: and paris_vega: focus angie_correa: so paris_vega: in on helping them specifically launch like a passion project as a business angie_correa: yeah either passion projects paris_vega: yeah angie_correa: or like really get clear on what they wanted to do and so meaning not and not necessarily only career it was like they were many of them were single moms many of them paris_vega: okay angie_correa: you know had wanted to move out of at the time half of them lived in new york a couple of them wanted to move they saw me do my paris_vega: okay angie_correa: move so think like that paris_vega: yeah angie_correa: and paris_vega: okay angie_correa: i firmly believe that it all lines up obviously right because you need to have the right career with the right salary to make the right move or the passion project or whatever that looks like it was much more all encompassing um whereas now i'm really like let's maximize your career or whatever that looks like a career for me is inclusive of like my career right now is being a coach paris_vega: right angie_correa: right so it's much more inclusive than than not and so that's kind paris_vega: yeah angie_correa: of how that all started and so when woman after woman after woman said yes it was exciting because paris_vega: oh angie_correa: i knew that at that point i was bringing value but it was even more so the fact that the ten to twelve years prior to that that i had cree did thee these relationships with these women that have we had multiple millions of dollars of deals happening between us because of our roles in different companies they trusted me paris_vega: yeah oh angie_correa: and that paris_vega: talk about the angie_correa: i think is paris_vega: mother angie_correa: yeah paris_vega: yeah angie_correa: sorry sorry now and paris_vega: okay angie_correa: i think that that's the biggest thing that's really being underestimated these days paris_vega: the trust angie_correa: is trust hm paris_vega: oh yeah talk about the difference between getting a corporate sale how that feels versus getting a sale for your own business and if there was a difference for you there angie_correa: yeah i mean it's so paris_vega: oh angie_correa: funny because i can't even i'm trying to think i feel like the corporate sale i mean i guess i can go back to like paris_vega: m angie_correa: my favorite i think probably my favorite corporate sale was working with a big beverage company and i was at a digital media company and we were launching a category we were launching the music site of this of this digital media company with a big beverage company and i just i just like i don't need to you know i don't know i sometimes don't even mention the names but it's big paris_vega: oh angie_correa: it was like it was big it was like i think it was like a ten million dollar deal or something paris_vega: oh angie_correa: and now it wasn't solely me paris_vega: oh angie_correa: and i think the other thing that paris_vega: oh angie_correa: it was what was different for me in court it is that i never um m i never acted like oh it was me like i did that you know what i mean like it was always paris_vega: okay angie_correa: the collective right i mean it took a lot of people to get a big deal like paris_vega: yeah angie_correa: that done both the brand side to the marketing side to the researchers to the technical people all of that stuff right paris_vega: right angie_correa: a lot of meetings a lot of contracts legal and so while either of myself or somebody else we would get accolade for it it was like i was always the one that was like no let's bring everybody to the table because this was a collective initiative just because i get the commission check doesn't mean i'm the only one that had anything to do with it i'm just really good on stage and anything paris_vega: yeah angie_correa: is a stage this is a paris_vega: ah angie_correa: stage paris_vega: yeah angie_correa: you know if i'm on ten thousand people it's a stage like it doesn't really matter me i'm really good on stage and i know that but i'm not good at like okay the project management side or the like keeping paris_vega: yeah angie_correa: track of you know what i mean like so so paris_vega: yeah angie_correa: that's why i really believe that it's a collect of effort and i think that's learning that industry and understanding it was a huge accomplishment for me because i had i mean i never imagined ever working for some of these companies that i ended up working for when originally i wanted to go i went to school for special education and and fashion which are two totally different paris_vega: yeah angie_correa: things too that's my personality though right um paris_vega: yeah angie_correa: but then doing having my own it was really exciting to have my own sale because it was based on something completely different right it was really something that was in support and if sir s and i believe that servant leadership paris_vega: yeah angie_correa: is what actually creates long lasting relationships it creates abundance paris_vega: what angie_correa: in every area of your life paris_vega: oh angie_correa: and that i really truly want to support others in creating whatever it is that they want to create whereas in corporate sales it's like you know we're helping somebody sell their sugary drink paris_vega: oh angie_correa: we're helping somebody paris_vega: right angie_correa: buy a car you know and that's fine and we need that you know that's the hat's how the world goes around but when you think about the difference between what that feels like in in my mission paris_vega: yeah yeah angie_correa: this part feels way better paris_vega: because angie_correa: better paris_vega: your helping change people's lives directly especialy angie_correa: yeah paris_vega: with your style of business but also you'regettig to experience that fully because you're the main person angie_correa: yeah paris_vega: making contact and angie_correa: yeah paris_vega: seeing the change and angie_correa: yeah paris_vega: that makes sense good angie_correa: yeah yeah yeah paris_vega: it is the main way that you contact people or make connections with people is it um phone calls or events let's get into some of the kind of the tactical side of i think we've covered a lot of the angie_correa: oh paris_vega: strategic and kind of angie_correa: yeah paris_vega: overall philosophy of how you approach sales but angie_correa: yeah paris_vega: what are some of the little technical granular stuff angie_correa: yeah i mean i think for me when i started you know again i just go back to my relationship so i didn't have to paris_vega: m angie_correa: i don't do any paid advertising i don't do anything like that paris_vega: okay angie_correa: i hardly met with i said i joke all the time i'm like i don't even like to leave my house paris_vega: yeah angie_correa: but i do but but no at the beginning it was very much a like knew these people i know them intimately and so it was a it was a connected conversation then paris_vega: oh angie_correa: as i continued to grow and expand it became that in speaking and gay men's or people would refer me um you know i do i love doing key notes i love doing workshops for corporate you know companies and so some of my clients would have me come in and a workshop and so then people from that would come out of it and then you know coming from new york to california i had to start really networking you know i mean more heat you know a lot of the people that i was all all of my clients are basically east coast based and then here i'm like oh wait what how paris_vega: what angie_correa: do i expand my work and so you know going to the likenetworking events and all that stuff which i just feel like no it's hit or miss um but i think the consistency of like there's one i go to the mallaboo chamber and they specifically have something for women and i do that because i'm pretty exclusively working with women i have had a couple of male clients but you know i'm really almost exclusively women of color forty to forty five plus um is who i work because they are already made to senior level in their careers there feeling the burn out their feeling like they need something else and so but but yeah so networking paris_vega: so does that help you all right go ahead angie_correa: okay now it's all right i'm just trying to my head i was like wait what else paris_vega: yeah angie_correa: yeah i didn't do it i don't do i don't do anything paid paris_vega: okay angie_correa: yeah paris_vega: and then so cold calling or not really cold calling it sounds like you started off just following up with your existing relationship so that's just angie_correa: yeah paris_vega: calling text ing whatever angie_correa: yeah paris_vega: um angie_correa: yeah paris_vega: and then you still do the fist net working you said just out of a discipline almost it sounds like just because angie_correa: yeah paris_vega: you know that kind of angie_correa: yeah paris_vega: opens angie_correa: yeah paris_vega: up some opportunities eventually angie_correa: yeah paris_vega: okay angie_correa: yeah church paris_vega: and angie_correa: is another one for me paris_vega: church angie_correa: like paris_vega: okay angie_correa: i love church i love i love it i love i joined there's a couple of different groups in there and so i joined those and and so you know i just kind of let god lead that way and paris_vega: yeah angie_correa: no and that's great too you can really paris_vega: yeah i think angie_correa: stand paris_vega: that's probably angie_correa: it paris_vega: it i angie_correa: hm paris_vega: think that's probably an underrated kind of placed a network because there's alike you have some philosophical religious similarity angie_correa: yeah paris_vega: so you have that base level angie_correa: yeah paris_vega: connection and then that can lead angie_correa: yeah paris_vega: to a lot of other no business angie_correa: yeah paris_vega: relations side of that not that it's for that of course but i've heard angie_correa: i paris_vega: that angie_correa: mean paris_vega: with other people too that angie_correa: think paris_vega: they angie_correa: i think paris_vega: do meet a lot of connections angie_correa: yeah i mean it's trusting that you say that it's not that it's for that because i'm like is it though paris_vega: m angie_correa: i'm like paris_vega: oh angie_correa: because the bottom i think it is paris_vega: ah angie_correa: actually like i really do i really do believe in god placed me in because i literally just left one church and started going to a different church and paris_vega: hm angie_correa: i firmly am a believer of god took me to this new place because i get to do more business and bigger business with this community because they are bigger thinkers and they're doing more paris_vega: okay angie_correa: and they're more inclusive and paris_vega: m angie_correa: and i also believe that like the bible is the best business book in the world right paris_vega: here angie_correa: and paris_vega: you go angie_correa: he wants us abundance and i don't think i think the philosophy that some people care even my family included is like oh you shouldn't talk about money and you shouldn't want money and i'm like well paris_vega: oh angie_correa: if you want me to do more in the church you're going to want me to paris_vega: yeah angie_correa: make more money i just had a friend paris_vega: m angie_correa: that wrote a half a million dollar check to his church like paris_vega: right angie_correa: that paris_vega: yeah angie_correa: i mean don't you like like i'm sorry paris_vega: is that a angie_correa: wouldn't paris_vega: good or bad angie_correa: you want paris_vega: thing right angie_correa: that you know paris_vega: yeah angie_correa: and so that's paris_vega: because angie_correa: the paris_vega: if you angie_correa: part paris_vega: follow angie_correa: where paris_vega: the angie_correa: i paris_vega: principle in the bible it leads to abundance because it talks about making wise choices and proverbs and everything it's like if you follow the actual principles it does lead to abundance because angie_correa: right paris_vega: not going to be you're can be making wise choices and uh yeah if anything angie_correa: h paris_vega: well i don't want to start condemning agetnintoyeah angie_correa: that's a whole other podcast paris_vega: but but yeah i see what angie_correa: ah paris_vega: you're saying there yeah it does line up with angie_correa: he paris_vega: the principles angie_correa: that's a good podcast episode you can borrow that one if you paris_vega: oh angie_correa: want i'll let you white label that subject paris_vega: ye angie_correa: to paris_vega: are you poor angie_correa: yes paris_vega: and going to hell well listen angie_correa: yeah paris_vega: in angie_correa: i paris_vega: that terrible tokay angie_correa: oh paris_vega: so church is another place to make connections angie_correa: ye paris_vega: said like the commerce groups in town angie_correa: tamberfanes are great paris_vega: chamber of commerce angie_correa: you know and i think i think honestly it's like if you have a good group of people around you you're discerning about the people that you have around you that they will they will promote you you know i have a really good friend that from church and she sent me someone and they old and they're from like i t you know so you just get the most like random connections but i think it's also because of the deep the depth and breath of the connections and paris_vega: right angie_correa: you are what you stand for think of your authentic and and an integrity and what you're doing like it will come paris_vega: yeah i usually have a rapid fire question section but angie_correa: yeah paris_vega: i know you got to run and bounce to another call here soon so we're not going to get angie_correa: yeah paris_vega: too deep into that angie_correa: let's do it let's so we got plenty paris_vega: okay angie_correa: o my god when by fast no paris_vega: i angie_correa: let's paris_vega: know angie_correa: go paris_vega: it's getting close angie_correa: oh paris_vega: um let me see angie_correa: wow paris_vega: here because we covered a good bit and you've is that basically the only tactics you'd say you use just building relationships at the different networking events and personal relationships and then what tools do used to follow up like linked in i know i think connected with you on polly work angie_correa: yeah paris_vega: m different social angie_correa: i just paris_vega: media angie_correa: get paris_vega: tools angie_correa: i just i mean i follow people on in sta my my favorite spot is instagram but i just connect with people and get their phone number and call them i mean paris_vega: okay so you'll angie_correa: like paris_vega: so you end up deming angie_correa: like paris_vega: people over social media you'll angie_correa: i paris_vega: dam angie_correa: mean paris_vega: people angie_correa: i like paris_vega: over social angie_correa: don't paris_vega: media sometimes angie_correa: really i mean i like to follow people in social met ust to kind of get a depth paris_vega: h angie_correa: and breath are paris_vega: m angie_correa: and if that's you know if we're an alignment and if that's where their preferred communication avenue is but paris_vega: m angie_correa: i don't know i just i have people's phone numbers i call them i don't want to get too complicated paris_vega: you angie_correa: i don't even paris_vega: just angie_correa: send people paris_vega: go up angie_correa: like paris_vega: outside somebody's house angie_correa: don't even use um yeah i don't do like i mean i'm going to probably to scale to the level that i want to scale to this year end up implementing more things but paris_vega: okay angie_correa: grudging grudgingly paris_vega: all right i'm gonna do a quick yes or no section angie_correa: yep paris_vega: now let's start angie_correa: yep paris_vega: off with traditional marketing direct marketing category face to face meetings you've already angie_correa: yeah paris_vega: talked about that as a big yes angie_correa: yeah paris_vega: tell marketing phone calls i guess the angie_correa: he paris_vega: better term that would be do you do cold calls angie_correa: no never paris_vega: okay okay so you always make some kind of connection before doing somebody's angie_correa: oh yeah paris_vega: number okay angie_correa: thousand percent paris_vega: all right uh direct mail snail mail sending a post card angie_correa: is that no i don't even know i don't paris_vega: yeah angie_correa: do that paris_vega: people still use so that's a no angie_correa: that's hard paris_vega: hilarious angie_correa: now paris_vega: laugh angie_correa: i literally got something from my dad the other day he mailed me all these boxes of books and i was like you know i can't get this information on the world wide web paris_vega: yeah angie_correa: stop sending me stuff paris_vega: yeah all right so angie_correa: clutter paris_vega: that's goin to answer all these next ones probably but other forms of print media newspaper adds magazine ads angie_correa: no paris_vega: no angie_correa: no no paris_vega: bulletin angie_correa: no paris_vega: board pin board notice angie_correa: yeah paris_vega: board like din a community angie_correa: no paris_vega: thing putting a little business card up or anything angie_correa: no paris_vega: okay broadcast angie_correa: i think paris_vega: media angie_correa: i think paris_vega: t angie_correa: it's paris_vega: v angie_correa: different paris_vega: radio ad angie_correa: no to me no no no paris_vega: yeah angie_correa: and it's funny to come from i come from all those mediums right so i worked paris_vega: yeah angie_correa: in radio i work in brands i worked in direct mail i worked in all of them um and they have value for many clients and because they have value from any entrepreneurs i think when you're looking at like brick and mortar a lot of those things work i think service base and what i do if it's not in a connection based avenue paris_vega: yeah angie_correa: it's just not going to happen because people aren't just like oh let me hire a six figure coach paris_vega: yeah angie_correa: did you do paris_vega: right angie_correa: that doesn't work that way paris_vega: right right angie_correa: so i think that's the that's the difference to it's like are you a plumber or you know paris_vega: right oh angie_correa: you you know really looking at changing somebody's life right do you do roofing or landscaping or do you do you know paris_vega: hm angie_correa: what i mean i think that's when paris_vega: yeah angie_correa: you really get to think about it from that perspective i mean even paris_vega: depends angie_correa: like if paris_vega: on angie_correa: you're paris_vega: the angie_correa: a paris_vega: business model angie_correa: here everybody is a trainer and so what what do they do they stand out on the beach they go to the park and they put little this little board up and you can take a little paris_vega: like angie_correa: you paris_vega: a angie_correa: know paris_vega: fitness angie_correa: tom paris_vega: trainer angie_correa: car yeah and paris_vega: okay yeah angie_correa: yeah but i can't really do that paris_vega: right angie_correa: i mean paris_vega: so a angie_correa: i paris_vega: lot of this stuff angie_correa: could paris_vega: yeah angie_correa: yeah paris_vega: you never know angie_correa: just and be like hey you want some advice oh paris_vega: i bet it would work especial with your personality angie_correa: no right paris_vega: but bring the people you probably angie_correa: you'd paris_vega: go angie_correa: be paris_vega: viralon angie_correa: surprised i'm actually really socially awkward paris_vega: oh angie_correa: but don't believe me i'm super introverted it's not even funny but i love to talk about what i like this stuff paris_vega: yeah so angie_correa: yeah paris_vega: loyalty angie_correa: yah paris_vega: card physical cupons again i think that relates to other business models angie_correa: yeah paris_vega: all right what about let's move over into digital marketing you've talked about a little bit of that already angie_correa: yeah paris_vega: have your own angie_correa: yeah paris_vega: website angie_correa: i do i don't i don't ever paris_vega: hm angie_correa: direct anybody to it because i did it a long time ago and i just i get to update all of that piece of it you know it is definitely part of my scaling growth process now paris_vega: yeah angie_correa: um and so paris_vega: do angie_correa: it's paris_vega: you blog angie_correa: just you know paris_vega: content out on there angie_correa: no no paris_vega: okay do you have like angie_correa: o everything paris_vega: do you have like angie_correa: you could paris_vega: a lee angie_correa: find paris_vega: gen form angie_correa: no i do paris_vega: okay angie_correa: i do i own i do have one of those which i don't really use either but yeah i don't know i just my thing is really just let's connect and people who want to know more about me it's instagramwalld every day lay an instagram and paris_vega: okay angie_correa: i'm like yeah that's where paris_vega: okay angie_correa: i'll see updates quicker paris_vega: oh so do you use any agency type services to help with any of that are you doing everything yourself angie_correa: yeah i love it paris_vega: okay awesome so that means there's no so paid advertising of any kind anybody managing angie_correa: no paris_vega: your social post okay angie_correa: no so if people message me directly they're going to get me directly um and again this can all change probably into the middle of this year it will probably change into the middle this year um because of where paris_vega: yeah angie_correa: i want to go but paris_vega: yeah angie_correa: i've mapped out my time so that i can do the stuff that i like to do paris_vega: do angie_correa: he's paris_vega: you use any tools do you use any angie_correa: yeah paris_vega: tools to help you angie_correa: yeah paris_vega: post on social media you just do it directly her platform angie_correa: no i mean canvas a great resource i paris_vega: okay angie_correa: love canvas everything i think canvas just absolutely like the best resource out there and it's worth doing the paid version of that because it gives you so many outlets so you know going back to the very beginning of our conversation one of the things paris_vega: ah angie_correa: that i really values utilizing your creative side of your brain and so paris_vega: oh angie_correa: for me what can be does paris_vega: oh angie_correa: right so it's like i get the journals and i get all the stickers and i do all that stuff because it gets my juices flowing right having being on podcast my goal this year is to be on three hundred podcasts paris_vega: there angie_correa: and paris_vega: you angie_correa: i think paris_vega: go angie_correa: your number you're already numbered i think you're number ten i have to have to make my paris_vega: wow angie_correa: list you're like nine or ten paris_vega: crude angie_correa: already no paris_vega: my goals angie_correa: so paris_vega: to angie_correa: i'm paris_vega: record angie_correa: just like paris_vega: hundred and twenty so i gotta i angie_correa: for paris_vega: gotta step it up and angie_correa: yeah yeah yeah paris_vega: i got rookie angie_correa: well paris_vega: numbers compared to you angie_correa: well no paris_vega: oh angie_correa: i mean that's just a cool i haven't done that yet so i'm just like paris_vega: yeah angie_correa: let's go let's do it paris_vega: that's awesome all right angie_correa: hm paris_vega: and as far as posting angie_correa: m paris_vega: on the platform so use that to help you create content and then like do you schedule angie_correa: yeah paris_vega: the posts out angie_correa: ah paris_vega: with any kind of tools angie_correa: it just depends no i don't use paris_vega: okay angie_correa: um i haven't done paris_vega: buffer angie_correa: i think maybe paris_vega: or angie_correa: yeah no paris_vega: okay angie_correa: i don't just kind of do it yeah like my system is just like i wake up do my morning ritual paris_vega: yeah angie_correa: i already probably the night before have thought about what i want to say the next day i have paris_vega: really angie_correa: kind of like themes very much and i again i get to streamline all of this somebody is goin to be out there and be like that too much work or whatever and it is it's a lot but at the same time it's like i have my my whole of last year was be as authentic paris_vega: oh angie_correa: and real as myself right and try to get things that are from my heart so that i can really understand my voice that much better um and it's constantly shifting as the more i read the more people i interact with the more studies that dude i did two bible studies back to back this year and they were amazing and they totally shifted a lot of how i think and how i communicate and how i interact paris_vega: oh angie_correa: um and i think we're constantly evolving in that way then i get to do it and who's gonna you know be able to do that for me paris_vega: right angie_correa: eh paris_vega: and when you put out content on instagram do you re purpose that same content for other platforms angie_correa: i'm going to paris_vega: tik angie_correa: start paris_vega: tok angie_correa: to paris_vega: linked in and all the others angie_correa: yeah yeah definitely definitely so i mean i think i yea again also firm believer you know don't re invent the weel on every platform so wherever paris_vega: right angie_correa: it works make it work share paris_vega: okay but you're mostly just active on instagram at the moment angie_correa: yeah yeah paris_vega: okay angie_correa: yeah that's my paris_vega: so angie_correa: my preferred i mean i've been on linked in for a hundred and twenty years so paris_vega: oh angie_correa: i paris_vega: h angie_correa: like that's my number ones paris_vega: h yeah angie_correa: it's hard paris_vega: okay angie_correa: and paris_vega: do you angie_correa: it's funny i really do look at linked in as the professional business service and a lot of people i think that i've recently adopted the linked in you know creating a linked in profile are using it like like traditional social media and i don't believe that it should be looked at that way or treated that way right paris_vega: okay angie_correa: i have you know i really believe that it's like okay you want to put your best foot forward in a space of professional ism and corporate and all that stuff it's not like a hook up site it's not like a vacation picture like like i'm like paris_vega: right angie_correa: what you what do you you know what i mean where paris_vega: yeah angie_correa: is the value paris_vega: so would you say that you get leads from social media directly like do you get the most from instagram or people contacting you directly angie_correa: get leads paris_vega: or you angie_correa: from paris_vega: always you outreach okay angie_correa: no i get leads um if i've gotten anybody that doesn't know me um there will come from either hearing me on a podcast or an interview or somebody else's social meet or speaking engagements that's the number one that's paris_vega: really angie_correa: for me a umberone outside of me and my direct but you know i think the thing we have to remember is that i'm very focused on a small small small niche paris_vega: yeah angie_correa: that i have a deep relationship with and so i don't need like like random people social media i want them to know who i am for sure but more times than not i'm not going to respond to many of the people because i'm not going to go below forty and i'm not going to really work with men and so paris_vega: yeah angie_correa: you know paris_vega: awesome turning angie_correa: yeah paris_vega: people away on okay angie_correa: yeah paris_vega: so angie_correa: well paris_vega: speaking engagements and then angie_correa: hm paris_vega: people like referrals angie_correa: podcastthat's paris_vega: from other people and angie_correa: my paris_vega: then angie_correa: thing paris_vega: podcast angie_correa: i'm paris_vega: okay angie_correa: amping podcast because i really feel like that's that's people the people that i'm going to be working with this is how they're spending their time is listening paris_vega: yeah angie_correa: hearing people like not just they're not scrolling as much right they're not like just you know kind of scrolling on social media they're really wanting to learn and wanting to expand you know where they are they're super frustrated where they are and they want to hear a message you know so i kind paris_vega: hm angie_correa: of think of podcast as like little many sermons paris_vega: yeah angie_correa: you know if it's conversation paris_vega: so angie_correa: right paris_vega: you've given me a lot of time and i appreciate it so much why don't we end it with you giving like a talk to the camera moment when you're talking to your target audience and giving them that angie_correa: yeah paris_vega: pitch for your service and just angie_correa: yeah paris_vega: telling them how to get a hold of you angie_correa: yeah yeah paris_vega: yea angie_correa: i mean i think for me for anybody that's out there that's listening or that's watching is that if you're feeling frustrated if you're feeling overwhelmed if you're feeling like your completely have lost your passion and your purpose want you to know that there is something else on the other side that you can dig into that create an opportunity for you to feel like you have value still that you can make the second half of your life the best half my mission is to support women release themselves from financial concern so that they can say yes more than they say no and that doesn't just mean having a really good job that means having freedom time freedom to do the things that you want make money doing the things that you could do with your eyes closed and that's paris_vega: yeah angie_correa: it paris_vega: that's awesome thank you so much for being angie_correa: yeah paris_vega: on the podcast angie_correa: yeah you're welcome thank you paris_vega: yeah angie_correa: for having me it's been so much fun paris_vega: it has